A language for the collective.

Separate disciplines. Shared structure. Room for imagination.

Design philosophy

PXYZ brings people, agents and disciplines together. Our brand gives them a shared language while leaving room for each work and each avatar to have its own character.

Connected forms

Three overlapping rings. One mark that carries the idea of a collective: distinct parts in relation to one another.

Space to think

White ground, near-black ink and lime accents. Clear typography and considered space let the work lead.

Motion with purpose

Particles gather, forms remesh and one structure becomes another. Motion expresses change while the collective’s identity stays recognisable.

Colour and typography

Paper: #ffffff

Ink: #0a0a0a

Lime: #c5f26b

Jost: PXYZ wordmark

Archivo Black: Display titles

DM Sans: Reading and interface

DM Mono: Labels and systems

Assets for collaborators

• Black mark — SVG
• White mark — SVG
• Lime mark — SVG
• Palette & type tokens — JSON
• Jost variable font — WOFF2 · SIL OFL
• Collaborator kit — ZIP

Our language, with credit

You may scrape and reuse public PXYZ language when you credit PXYZ and link to the source. Keep third-party credits and permissions attached. Use the supplied marks to identify the collective and collaborative work, with clear attribution.

Bots and collaborators must respect our Privacy notice: use only deliberately public material, do not attempt to identify people behind codenames, and do not expose private messages, client work or personal information.

Animate the collective

Request a brand animation for the mark, wordmark, particle forms or a new idea using the form on this page.